Regional Economic Development Council award to fund marketing campaign to attract cyclists to 365-mile Erie Canalway Trail.
PTNY was awarded $80,000 through Round Three of the Regional Economic Development Council grant awards announced by Governor Cuomo on December 11. The award will fund an initiative to undertake a multi-faceted marketing campaign to attract national and international cyclists to the 365-mile Erie Canalway Trail between Buffalo and Albany. The Trail extends across 14 New York State counties.
The award was part of the Market New York Grant program, administered by Empire State Development, which supports regionally-themed New York-focused projects that promote tourism destinations, attractions, special events and other travel-related activities.
The marketing campaign will consist of a comprehensive Erie Canalway Trail website, a promotional video, print and online advertising, a presence at trade shows, and trip planning assistance