New Tourism Campaign Celebrates State Parks

New York’s State Parks and Historic Sites are front and center in the new NYS summer tourism advertising campaign. The I LOVE NEW YORK ads, which feature famous New Yorkers such as Robert DeNiro, Billy Joel and Meryl Streep, include breathtaking images of some of our treasured state parks and historic sites.

The ad campaign was revealed by Governor Cuomo at last month’s Tourism Summit. The Governor also announced at the summit the state’s commitment of $45 million to promote statewide tourism, a 50 percent increase in state funding over the last year. Watch the ads on YouTube.

Outdoor recreation is big business in New York, generating $33.8 billion in consumer spending, 305,000 direct jobs, $12.4 billion in wages and salaries, and $2.8 billion in state and local tax revenues according to the Outdoor Industry Foundation.


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