Target: bicycle tourists

Robin-Targeted Traveler

Bicyclists were one of the focuses of the 2015 Empire State Tourism Conference held in Albany last month and PTNY’s Executive Director Robin Dropkin was there to give a presentation on Bicyclists Bring Business. Dropkin, along with panelists representing the New York Bicycle Coalition, Cycle Adirondacks, Anthem Sports, and the Windham Area Recreation Foundation, discussed how, working together, New York State can become a cycling magnet.

Panelists highlighted the competitive and recreational cycling opportunities in NYS, with the goal of establishing stronger connections between communities and cyclists. As cycling is a lifelong sport that fits the demographic of various traveler groups visiting NYS, panelists felt that encouraging and supporting cycling can inspire the traveler to slow down, take a closer look and stay a little longer, giving communities the opportunity to tell their stories more completely and intimately.

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